Appenninica MTB Stage Race bolsters partners’ panel for 2022 edition

The fourth edition of the MTB stage race (September 4-10) shows a positive curve also in terms of number and quality of partners, including cycling brands as well as Made in Italy excellences

Since the first edition in 2019, the rise of the Appenninica MTB Stage Race has been for everyone to see, not only in technical terms, but also based on the number and stature of the partners joining the project, either from the bike industry and from the excellences of Emilia-Romagna. A virtuous trend that rewards the efforts of the ASD Happy Trail MTB organizing company, led by Milena Bettocchi and Beppe Salerno.

For the 2022 edition, scheduled from 4 to 10 September, many established partners have remained on the side of the organizers, obviously starting with the strategic support Emilia-Romagna Region, given Appenninica’s crucial role in shining a light and promoting the active tourism opportunities in the Appennines in the summer period.

Cycling brand partners include Look, the renowned French brand, which is the official pedal of the event from 2021, and Komoot, the navigation and planning app for outdoor activities, which is the official race routing app. A recent addition to the Appenninica family, Enervit is the event’s new official nutrition partner.

Technical partner since 2020, Natali Sportwear will again dress the classification leaders. The Bologna-based bike accessories and spare parts brand Barbieri PNK has confirmed its confidence to the event to promote its NXT Tube inner tube, and Dutch wheel manufacturer 9th Wave Cycling will also be returning with its van and coffee station for all competitors. The mechanical assistance service will be delivered by Sport Bike Alicante, while bike lubricant manufacturer Squirt Cycling and Hibros Sport, producing creams, oils and warming and defatigue gels, also will show up at the race.

A race such as the Appenninica MTB Stage Race, that crosses an area rich in gastronomic excellence, must properly refuel the riders after each effort, in quality and quantity. Therefore, the organisers have teamed up with important food brands, including Barilla, which will supply the caravan with its best products for pasta parties at the end of the races.

According to tradition, the opening of the Parmigiano Reggiano cheese wheel will not be missed, while the official water to rehydrate after the effort will be provided by Sem Group, one of the leading bottling operators in Italy. Thanks to the new partnership with Iren, a giant jug will be installed in Castelnovo ne’ Monti allowing bikers to fill their water bottles, while a smaller parallelepiped will provide water for the bike wash.

For those who prefer a different kind of hydration, the colourful stand of DeQuo Action Beer will return to Appenninica with its beer designed for sportsmen and women for quick energy recovery. Thanks to a partnership with Coop Alleanza 3.0, biological products from the Vivi Verde range will also be available. GSI Casa Modena Salumi also associates its name with Appenninica, offering participants the unique flavours of its products as well as the production experience handed down from generation to generation, combining tradition and innovation.

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