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Parmigiano Reggiano Title Sponsor of Appenninica

The Parmigiano Reggiano Consortium is the title sponsor of the first edition of the Appenninica MTB Stage Race!

The organizers of Appenninica are honored to be able to combine the name of their competition with one of the most popular and appreciated Italian products in the world. The prerequisites for this partnership come from a shared vision for enhancing the territory and from the approach – without compromise – that leads to creating something unique, genuine and authentic.

 

 

The element that links Appenninica MTB Parmigiano Reggiano Stage Race and the King of Cheeses is chiefly and above all the territory. The race will take place on the heights that house the dairy farms that produce Parmigiano Reggiano Mountain Product (Prodotto di Montagna) – we shall remind that the production area of the Parmigiano Reggiano Dop includes the provinces of Parma, Reggio Emilia, Modena, Mantova to the right of the Po river and Bologna to the left of the Rhine river (an area of ​​about 10,000 km2). The second key element is the desire to promote sports activities and enhance the passion of athletes who undertake an out of the ordinary endurance race.

Appenninica MTB Parmigiano Reggiano Stage Race is a hard test that will involve an incredible expenditure of calories but good food and typical recipes of the Emilia-Romagna Apennines will not be missing. With Parmigiano Reggiano we have added another truly “tasty” ingredient.

Parmigiano Reggiano is the perfect food for every sportsman, especially for endurance sports, because it is rich in minerals and nutrients, with a precious lipid component and able to provide readily usable energy. Thanks to its organoleptic and nutritional characteristics, it is an inevitable element in the athletes’ diet both in the pre and during and after the competition. Thanks to its production process, the King of cheeses is also naturally free of lactose, additives and preservatives.

The new name of the race is, therefore, APPENNINICA PARMIGIANO REGGIANO STAGE RACE and the logo has been redesigned as will all the communication to accommodate the Consortium’s brand.